On this submit, you will see the complete breakdown of the e-mail Tim Noetzel despatched that obtained him featured on a Youtube channel with 414k subscribers.
Tim’s partnership generated over $17,000 in teaching gross sales and 1,000 new e mail subscribers. You possibly can learn the complete, detailed breakdown of what occurred right here.
However immediately we’re wanting very intently on the easy e mail that Tim despatched and obtained his foot within the door.
That is the #1 technique we assist our purchasers execute.
We name it “Partnership Advertising and marketing” which is whenever you present one thing invaluable to a enterprise and in return they promote you to their viewers. It is that easy (you’ll be able to learn our full information on alliance advertising right here).
The laborious half is standing out within the inbox (particularly when reaching out to the large content material creators), since everyone seems to be inundated with e mail.
That is why we educate all of our purchasers to put in writing their proposals utilizing the Anchor, Win, Ask (AWA) formulation.
Here is a fast rundown of every of those 3 key elements for an excellent launch:
- A relational anchor: This explains your connection to the associate to allow them to see that you simply’re not some random weirdo (even when the connection is simply that you are a fan of their work).
- A win for the associate: This explains why the affiliation will profit them.
- A transparent query: Your associate ought to have the ability to reply with a easy “Sure, I am ” or “No, thanks.”
Nailing every of the three keys in a single massive pitch is what landed Tim on Forrest Knight’s Youtube channel with over 414k subscribers.
So now that you realize what partnerships are and what an excellent launch ought to comprise, let’s dive into Tim’s chilly e mail.
The relational anchor
Highlighted within the picture under is the e-mail anchor. Test it out.
Discover how within the first 5 phrases of the e-mail mentioning your listing, Tim has already proven that he isn’t simply an web rand and in addition has potential worth so as to add.
We encourage all of our purchasers to incorporate a screenshot of their introductory emails, because it reveals that you simply bodily wrote and appeared on the associate’s content material (versus merely extracting contact info and sending templated emails).
The one enchancment for Tim’s anchor is on this final line:
You might have an excellent fame and after watching a number of of your movies, you positively deserve it!
It’s kind of generic and anybody may have written it. A greater model would check with a selected piece of content material and a conclusion to it in comparison with the extra basic line above.
General Tim’s presenter will get an A!
victory for associate
Highlighted under is the successful part of Tim’s pitch. Give it a fast learn.
The purpose of victory is to show that:
- You acknowledge a selected drawback/problem your viewers is having, and…
- Do you could have the expertise to assist them remedy that drawback/problem?
Right here, Tim omits to pinpoint a selected drawback he can remedy for Forrest’s viewers, making Tim’s worth rather less clear. He additionally needs to stay to a selected partnership sort somewhat than providing quite a lot of choices. It needs to be straightforward to say sure to your proposal!
In fact, Tim’s e mail nonetheless labored with Forrest and that is in all probability as a result of Tim included info within the anchor about his listing and that he trains builders to get freelance jobs.
the clear query
The query is only a sentence on the finish of the e-mail that asks a transparent query that’s straightforward to say sure or no to.
In Tim’s case, he wrapped the e-mail with “Are you ?”
Since Tim did not specify what sort or affiliation he was thinking about, the query is a bit obscure.
A barely revised query may learn: “Are you curious about interviewing me in your channel about how builders can get extra freelance jobs?”
Asking a transparent query up entrance can clear up a number of confusion when it comes time to run the partnership and offer you a greater likelihood of displaying up the place and the way you need.
Take a look at Tim’s case examine for the complete story
Getting your foot within the door is simply step one to any profitable partnership.
See my full interview with Tim and detailed overview of his partnership with Forrest right here, and the way this visitor interview turned him into 1,000 e mail subscribers and over $17,000 in gross sales.
–
Swipe Breakdown: The Simple Email That Got Tim In Front Of 414k Engaged Youtube Subs
