When Susanna Lönnrot informed me that her introductory electronic mail was changing 100%, I needed to cease the dialog.
As in… has everybody you have despatched this electronic mail to mentioned “sure”?
Sure. I hadn’t misheard her.
This was the e-mail template I had used for varied corporations to advertise their webinar to all their electronic mail lists…
…leading to over 400 new electronic mail subscribers and a handful of latest shoppers for Susanna.
All as a result of he despatched the proper electronic mail.
It is a technique that he continues to make use of month after month to develop his checklist and buyer base. And he hasn’t gotten a “no” but.
On this submit, I’ll break down Susanna’s introductory electronic mail (and provide you with a template to repeat and paste) so you should utilize it to get a free promotion from influential folks and corporations in your area of interest.
It is a GREAT device so as to add to your swipe file, so learn on and put together to avoid wasting your self a replica.
Word: Susanna’s emails have been translated from Finnish, so we made some changes right here and there.
Breaking down Susanna’s introductory electronic mail
Initially, it is vital to know who Susanna was introducing to and why this particular person can be interested by selling your content material within the first place.
Who introduced Susanna: Anniina Hurme from Lauha Residing. She teaches ladies entrepreneurs learn how to enhance their social media advertising.
Why Anniina was an excellent match: Susanna serves the very same buyer base as Anniina, however another way.
Whereas Anniina teaches them extra broadly about all facets of social media advertising, Susanna and her enterprise associate Viivi particularly educate them learn how to take higher pictures for social media.
Subsequently, it’s pure to imagine that Anniina’s viewers would even be interested by Susanna’s content material.
Let’s dive into the introductory electronic mail.
Half 1: The relational anchor
Each nice pitch electronic mail begins with one thing easy: inform the particular person how you already know them.
“Superior, Bryan. What if I do not know the particular person I am pitching at in any respect?
Simple: present them you are a fan of their work. Similar to Susanna did on the opening of the e-mail from her to Anni:
Discover how this is not only a generic praise. It is detailed sufficient that Anni might inform that Susanna actually enjoys her work.
Better of all, she included a devoted submit (with a screenshot!) to point out that she actually follows Anni’s content material intently.
By exhibiting that you’ve got a real curiosity in an individual’s content material, you instantly set your self other than the handfuls of random emails they obtain day-after-day from web weirdos.
The relational anchor says it out loud and says it proudly: I am not a freak.
Half 2: Victory for the associate
This a part of the e-mail raises the thought of collaborating and explains why it might be a win for the associate:
Discover how that fourth paragraph particularly explains why this might be a win for Anniina’s enterprise: You get free, worthwhile content material tailor-made particularly to your viewers.
Consider it or not, this can be a HUGE win for folks attempting to get content material out to their viewers regularly. It is laborious to consistently do every little thing your self from scratch.
Collaborating with another person is a shortcut to content material creation, and your viewers will nonetheless love you for it.
Half 3: The clear query
This a part of the e-mail could not be simpler. It’s actually a sentence:
So easy, however so vital.
Do not attempt to get to “sure” in your first electronic mail.
Their solely objective is to maintain the dialog going.
And the best strategy to do it’s with a transparent query: are you ?
Susanna made it straightforward for Anniina to reply, and that is a giant a part of why her electronic mail template has been so profitable.
Get Susanna’s presentation template + Take a look at her case research for the complete story
Susanna turned her pitch electronic mail right into a easy template that lets you simply alternate the small print of a possible new associate and hit ship.
Click on right here for a replica for your self.
With this template, you can begin implementing our partnership advertising playbook and get influencers in your area of interest to advertise your online business to your viewers at no cost.
Additionally, if you would like to see what Susanna did after receiving a “sure” response to her electronic mail, try her full case research right here.
It exhibits the step-by-step course of he used to get a free webinar promotion and over 400 new electronic mail subscribers within the course of.
Watch, be taught, after which do the identical for your online business.
Swipe Breakdown: Get Booked On Any Podcast With This Cold Email