Within the wake of Elon Musk’s takeover of Twitter, Tumblr is without doubt one of the extra acquainted options persons are exploring. Public figures are already testing the waters, actor Ryan Reynolds made a transfer, most likely for publicity functions. However as an influence person who joined in 2014 and by no means left, I can see the indicators of the app’s resurgence.

Though it has been round for fairly a while, going again to 2007, and already has its place within the social media house, we wish to take the time to elucidate what Tumblr is to anybody who is not aware of it or hasn’t used it shortly. We’ll check out what it’s, the way it works, and how one can begin utilizing it immediately.

What’s Tumblr?

Tumblr was launched in 2007 by David Karp and is presently property of Computerized, house owners of WordPress.com and WooCommerce. It’s a social microblogging platform that permits its customers to put up varied sorts of content material, from textual content and pictures to music and movies. Listed here are some issues to bear in mind when exploring Tumblr as a content material channel:

  • Presently there are 561.3 million blogs; word that one person can create a number of blogs.
  • The platform presently has 135 million month-to-month energetic customers and 11.1 million every day posts.
  • 69% of customers entry Tumblr by cellular apps and 31% by the net.
  • Gen Z represents 48% of energetic Tumblr customers

Making a Tumblr may be very straightforward and the web site affords a whole lot of customization choices, in contrast to another social media platform. Customers can simply customise every little thing from their weblog colours to their HTML. You may also set a novel URL to your weblog and add a music theme. And to work together with the content material, you reblog both I prefer it a put up.

There are two major sorts of creators on Tumblr: those that create unique content material and people who curate (or reblog) posts. Along with working within the conventional weblog format, Tumblr additionally shows content material as a stream, very like information on widespread social networks.

Nevertheless, until you are actively in search of present occasions, the platform does not prioritize breaking information in its suggestions. You’ll be able to sustain with the preferred tags within the Search tab, however that does not all the time lengthen to latest occasions like prime Twitter tendencies.

As an influence person of the app, I’ll say that Tumblr’s most comparable characteristic to Twitter is its customers’ love of short-text posts, however in different methods, it is fairly totally different. You’ll be able to edit posts, customise your web page, or get up to a made-up Martin Scorsese film taking off as if it actually existed, with artwork, theme music, and tales as well.

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In the event you’re excited by exploring the platform, it is fairly straightforward to get began. However be warned: it isn’t very like Twitter.

Tips on how to get began with Tumblr

If Tumblr’s capabilities and viewers sound like a superb match for you, this is find out how to discover the platform.

  • Step 1: Join by including your electronic mail, most well-liked username and password. You may also join immediately by Google or Apple.
sign up
  • Step 2: Choose which tags and accounts you have an interest in following. Tagging is an effective way to get extra out of Tumblr as a result of it helps you uncover content material and get your content material found.
  • Step 3: Create your first publication. There are various content material creation choices out there on Tumblr: textual content, photographs, GIFs, audio, video, quotes, and a enjoyable chat choice to recreate or make up conversations.
  • Step 4: Customise your weblog with one of many out there themes. You might have the choice to maintain your account easy, however if you wish to replicate your character, you possibly can customise your weblog and select a novel “.tumblr.com” URL (mine is tamioladipo.tumblr.com). To customise your weblog, click on the 👤 icon and navigate to ‘Settings’. Then choose ‘Allow customized theme’ and ‘Edit theme’. Right here, you possibly can discover totally different themes to make your web site look extra distinctive – I exploit one known as Iconic. You may also edit the HTML to your coronary heart’s content material.
  • step 5: Participate! Comply with related search phrases, discover the accounts you wish to observe, and have interaction with content material on the platform. Additionally, mess around with the options and discover different accounts. As a result of it is so easy to get began, you possibly can invite your present viewers to observe and work together with you on Tumblr.


Try the Tumblr glossary to stand up to hurry on widespread phrases used on the platform.

4 fascinating Tumblr accounts to observe

As soon as you have began and dipped a bit, it will be simpler to know what to put up and find out how to put up it. Nevertheless, for those who’re nonetheless in search of inspiration, listed here are some fascinating Tumblr accounts to take a look at:

  • Buzzfeed Unsolvable – The favored true crime present on YouTube additionally has an equally widespread Tumblr account and fan base. The account shares memes and inside jokes, and followers can talk with the individuals behind the challenge.
  • Zillow Gone Wild – This account is legendary for posting outrageous Zillow listings on Twitter and has now created a Tumblr account. The character of their posts means they do not have to alter their content material a lot, however nonetheless attain new and current audiences.
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  • Netflix – Media corporations like Netflix thrive on the dialog their content material generates on Tumblr. Netflix nonetheless updates their account repeatedly, which shall be an effective way to know how a model can use the platform.
  • DuckDuckGo – The browser firm makes use of all of the options of Tumblr, from textual content to lovely photographs and animations in your profile. He additionally makes use of Tumblr as an extension of his weblog, posting content material and directing to his major web site or simply sharing the whole article directly.


Try Tumblr’s model listing for extra inspiration from different corporations. A fast word that many manufacturers have deserted their blogs and usernames, so the content material could also be outdated and even lacking.

6 ideas for utilizing Tumblr

Tumblr has been round for some time and has a longtime mode of operation. You most likely must go in and slot in, not go towards the grain. Listed here are some tricks to get probably the most out of Tumblr

  1. plan forward and create an editorial calendar with Tumblr’s built-in queues and scheduling characteristic.
  2. Reblogs are rather more vital than likes. Like one thing is basically bookmarking, which is nice however not useful to creators, whereas the rely counts extra clearly for the statistics.
how to use tumblr
  1. The primary tone and viewers of the platform is irreverent — formal language is way from the norm.
  2. tags works just like hashtags and will increase visibility of your content material. Correct labeling is anticipated and respectful.
  3. Keep in mind that individuals viewing your Tumblr on desktop will see a format just like that of an internet site; on this sense, it is rather totally different from Twitter. Benefit from Tumblr personalization capabilities to create a website that matches your current branding.
  4. perennial content material does properly on Tumblr. That is as a result of Tumblr is not news-driven, and the tales that get consideration immediately might nonetheless be widespread, even a number of years from now.

Discover Tumblr as a brand new method to join together with your viewers

Whereas Tumblr is gaining recognition at lightning speeds attributable to its longevity and current viewers, it isn’t a substitute for Twitter and shouldn’t be handled as such. The reality is, it is tougher for manufacturers to discover a foothold on Tumblr as a result of branded content material does not all the time join with an current viewers. So we do not assume Twitter goes wherever simply but, and most social media professionals agree.

Nevertheless, it is value establishing a Tumblr account and interesting with the platform and your viewers as a part of your branding technique. A few of your viewers could already be there since you’ve been round for some time, so it will not be too onerous to get them to seek out you there. Whereas we do not presently have programming for Tumblr inside Buffer, you need to use the platform’s glorious native scheduler.

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How to Use Tumblr

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