Person Generated Content material (UGC) is a very talked-about matter within the digital advertising business and for good cause. For the uninitiated, user-generated content material refers to content material created by different folks, akin to your loyal clients, influencers, model ambassadors, and many others.

Most e-store house owners do not understand it instantly, however user-generated content material can positively impression your model’s common order worth (AOV), and doing so efficiently has a number of advantages.

A latest report revealed that user-generated Fb posts are likely to obtain 7x extra engagement in comparison with brand-generated posts. And the reason being easy. UGC is taken into account to be probably the most trusted types of media by internet buyers.

In truth, a survey by BrightLocal discovered that 92% of individuals belief different buyer critiques when trying to purchase any product on-line.

Listed here are some extra attention-grabbing statistics on user-generated content material in e-commerce:

  • 97% of consumers learn critiques earlier than making any purchases.
  • 90% of consumers have admitted that studying optimistic critiques positively influenced their buying selections.
  • 89% of consumers learn model responses to buyer critiques.
  • 86% of consumers stated adverse critiques influenced their ultimate buy determination.

The above info clearly reveal the significance of user-generated content material for e-commerce manufacturers. However on this article, we are going to focus particularly on the impression of UGC on the common worth of orders in e-commerce shops.

What’s the common order worth? Why does that matter?

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AOV is a key efficiency metric for eCommerce shops to grasp their clients’ shopping for habits.

In a nutshell, AOV is the common financial worth of every order positioned in your eCommerce web site over a given interval. It is an important metric to trace if you wish to enhance the general income and revenue of your eCommerce enterprise.

Understanding your eCommerce retailer’s AOV can present helpful insights to enhance your product pricing and advertising methods. It helps you set a benchmark for buyer habits and permits you to set higher targets, create higher methods, and assess how effectively they’re working. Extra importantly, studying about AOV offers you perception into how a lot your clients are spending in your merchandise.

After getting an understanding of what your clients are spending per order, you may create a product pricing technique based mostly on that perception.

Methods to calculate AOV in your eCommerce retailer?

Calculating the common worth of orders in eCommerce may be very easy.

All you must do is divide the whole income for an outlined time period by the variety of orders obtained throughout the identical time period. Like every other metric, AOV will be calculated for any time interval, however virtually all ecommerce shops calculate it on a month-to-month foundation.

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For instance, for instance your income for the month of January was $25,000 and also you obtained a complete of 150 orders. So $25,000 divided by 150 equals $166.66, which is your January AOV.

3 Concrete Methods to Improve Ecommerce AOV Utilizing Person Generated Content material

Person generated content material is helpful in some ways. However if you wish to concentrate on rising your AOV particularly, there are methods to try this too. Under are the three concrete methods to extend your eCommerce AOV utilizing Person Generated Content material.

1. Incorporate UGC content material on product pages

Permitting your clients to create content material in your product pages is a good way to not solely maintain you updated with new content material, but in addition present real suggestions from clients who’ve already bought your merchandise.

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Additionally, your potential clients would imagine the opinions of current clients greater than your claims. And as we have already discovered, clients usually tend to observe via with a purchase order in the event that they learn optimistic product critiques.

That is the primary cause why it’s best to permit clients to put in writing critiques in your product pages and show them in your eCommerce retailer.

2. Embody UGC in electronic mail advertising campaigns

Electronic mail advertising is one other confirmed tactic to extend engagement, enhance conversions, and skyrocket income for any eCommerce retailer.

In truth, many eCommerce manufacturers make investments closely of their electronic mail advertising campaigns as a result of they supply a stable return on funding.

Sadly, most eCommerce manufacturers overlook one extraordinarily crucial side of their electronic mail advertising campaigns: user-generated content material.

Consider it or not, UGC can amplify the impression of your electronic mail advertising campaigns.

That is an instance of the way to reap the benefits of UGC in electronic mail campaigns.

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And listed here are some sensible methods to implement user-generated content material into your electronic mail advertising campaigns:

  • Embody critiques/feedback out of your earlier clients in your advertising emails. That is significantly efficient when sending a reminder electronic mail {that a} buyer has some merchandise of their buying cart. Merely embrace optimistic feedback from different clients of the identical merchandise and you’ll positively enhance the likelihood of closing the deal.
  • While you’re selling a particular product or group of merchandise in your electronic mail, embrace screenshots of social media posts that speak about your product.
  • If you wish to enhance the likelihood of creating a sale, you may provide a restricted time coupon together with optimistic critiques from earlier clients on particular merchandise you’re selling.
3. Reuse UGC content material for flash gross sales

Flash gross sales are an extremely highly effective and confirmed approach to enhance gross sales for an eCommerce retailer. For those who run flash gross sales every now and then, it’s best to positively think about displaying user-generated content material in them.

There are various sorts of UGC you may embrace in your flash gross sales, akin to product critiques, screenshots of buyer social media posts, unboxing movies, and rather more.

Here is an instance of displaying buyer scores and critiques in a flash sale.

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Nonetheless, when you’re planning to run a flash sale for the primary time, know that clients anticipate sooner than ordinary supply to buy flash sale merchandise. So, ensure you have a correct order success system in place to fulfill your patrons’ expectations through the flash sale interval.


As you have seen up to now, user-generated content material can have a big impression on the common worth of eCommerce orders. Hopefully, you have now discovered a number of the greatest methods to leverage UGC to scale your eCommerce AOV.

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How to Scale Your Ecommerce AOV Using User Generated Content

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